The Digital Results Improve Vaccine Equity and Demand (DRIVE Demand) project works with ministries of health in six countries to deploy and expand the use of digital health tools to strengthen immunization systems.
Strengthening immunization systems with digital and data tools
Digital Square and The Rockefeller Foundation launched the DRIVE Demand project in June 2022 with the ultimate goal of increasing vaccine demand and acceptance rates in six countries: Honduras, Mali, Tanzania, Thailand, Uganda, and Zambia. By driving demand for COVID-19 vaccination awareness, acceptance, and activation, the project aims to increase each country’s overall vaccine uptake while also strengthening the broader routine immunization program for long-term sustainability.
DRIVE Demand is guided by The Rockefeller Foundation Global Vaccine Initiative’s approach to supporting iterative, country-driven efforts to increase demand for vaccination. This approach simultaneously addresses barriers to vaccination—such as access, trust, and information—that are often underestimated and misunderstood, while also leveraging digital and data tools to drive more effective and proactive vaccine interventions.
“Vaccinations are vital for recovering from this pandemic, preventing the next, and ensuring children are protected from everyday threats. We are glad to partner with Digital Square at PATH and The Rockefeller Foundation to strengthen our immunization platforms and drive demand for these lifesaving immunizations.”
DRIVE Demand project resources
Country-specific fact sheets
Each country project has its own unique goals identified in partnership with the ministry of health. Read the country fact sheets to learn more.
Social and behavior change resources
To understand the essential behavioral dynamics impacting COVID-19 vaccine uptake in low- and middle-income countries (LMICs), DRIVE Demand partnered with the Busara Center for Behavioral Economics to conduct a literature review examining key barriers and levers influencing vaccine demand. The review included 179 peer-reviewed, white, and gray literature sources.
Infographic: Behavioral Influences of COVID-19 Vaccinations in LMICs
This infographic summarizes major takeaways from the literature review, visually organizing results according to the COM-B model of social behavior change.
Social media graphics
Click on the graphics below to download, view sample posts, and share with your networks.
