The Digital Results Improve Vaccine Equity and Demand (DRIVE Demand) project worked with ministries of health in six countries to strengthen immunization systems and improve equitable vaccine access, uptake, and reach through digital and data tools.
Strengthening immunization systems with digital and data tools
With support from The Rockefeller Foundation, Digital Square at PATH launched the Digital Results Improve Vaccine Equity and Demand (DRIVE Demand) project in June 2022 to aid and inform efforts to increase vaccine demand and acceptance rates in six countries through digitally enabled interventions. The six countries chosen were Honduras, Mali, Tanzania, Thailand, Uganda, and Zambia. The project ended in June 2024.
The project’s approach leveraged digital and data tools to drive more effective and proactive vaccine interventions in these countries while simultaneously addressing barriers to vaccination such as access, trust, and information sharing. DRIVE Demand is guided by The Rockefeller Foundation's focus on supporting iterative, country-driven, hyper-local efforts to increase demand for vaccination.
“Vaccinations are vital for recovering from this pandemic, preventing the next, and ensuring children are protected from everyday threats. We are glad to partner with Digital Square at PATH and The Rockefeller Foundation to strengthen our immunization platforms and drive demand for these lifesaving immunizations.”
DRIVE Demand project resources
Final project report
Each country project for DRIVE Demand identified its own unique goals in partnership with the ministry of health. The final report includes a project overview and specific fact sheets for each country. Download the whole report as one file or each fact sheet individually.
Social and behavior change resources for building vaccine confidence
Download playbook from Busara website
Playbook: Dynamics of Vaccine Hesitancy: A Practitioner’s Playbook
DRIVE Demand commissioned the Busara Center for Behavioral Economics (Busara) to conduct behavioral research in order to understand the barriers and drivers for routine and COVID-19 vaccinations. Busara’s research was designed to help inform the development and implementation of innovative and human-centered Social and Behavior Change (SBC) messaging optimized for mobile platforms to drive demand for vaccines in the target populations. Core countries in this study included Mali, Tanzania, Uganda, and Zambia. This playbook is the culmination of Busara’s work under DRIVE Demand, created with the intention to ensure that the insights from this research translate into actionable recommendations and tools for ministries of health, public health practitioners, and health donors to tackle vaccine hesitancy and non-intention.
Blog: Fostering vaccine confidence: Voices from the DRIVE Demand project
Literature Review: Barriers and Enablers: Behavioral Dynamics of COVID-19 Vaccinations in Low- and Middle-Income Countries
To understand existing evidence on essential behavioral dynamics impacting COVID-19 vaccine uptake in low- and middle-income countries (LMICs), Busara conducted a literature review examining key barriers and levers influencing vaccine demand. The review included 179 peer-reviewed, white, and gray literature sources.
Infographic: Behavioral Influences of COVID-19 Vaccinations in LMICs
This infographic summarizes major takeaways from the literature review, visually organizing results according to the COM-B model of social behavior change.