DRIVE Demand Mali - Accelerating Vaccination Demand Planning and Generation with Digital Tools

Digital Square and The Rockefeller Foundation launched the Digital Results Improve Vaccine Equity and Demand (DRIVE Demand) project in June 2022, with the ultimate goal of increasing vaccine demand and acceptance rates in six countries (Honduras, Mali, Tanzania, Thailand, Uganda, and Zambia). By driving demand for COVID-19 vaccination awareness, acceptance, and activation, the project aims to increase overall vaccine uptake while strengthening broader routine immunization programs for long-term sustainability. DRIVE Demand is guided by The Rockefeller Foundation’s Global Vaccine Initiative’s approach to supporting iterative, country-driven efforts to increase demand for vaccination. This approach simultaneously addresses barriers to vaccination—such as access, trust, and information—that have been consistently underestimated and misunderstood, while leveraging digital and data tools to drive more effective and proactive vaccine interventions.

With support from the Ministry of Health and Social Action (MOHSA) in Mali and The Rockefeller Foundation, DRIVE Demand will support technical adaptions to enable two-way SMS messaging in the existing routine immunization platform and provide social behavior change messages via mothers’ groups. This messaging will facilitate contact between healthcare providers and patients—including adults, children, and their caregivers—with an intention to improve adherence to routine immunization and promote the uptake of COVID-19 and routine vaccinations for children under five.