DRIVE Demand Thailand - Accelerating Vaccination Demand Planning and Generation with Digital Tools

Digital Square and The Rockefeller Foundation launched the Digital Results Improve Vaccine Equity and Demand (DRIVE Demand) project in June 2022, with the ultimate goal of increasing vaccine demand and acceptance rates in six countries (Honduras, Mali, Tanzania, Thailand, Uganda, and Zambia). By driving demand for COVID-19 vaccination awareness, acceptance, and activation, the project aims to increase overall vaccine uptake while strengthening broader routine immunization programs for long-term sustainability. DRIVE Demand is guided by The Rockefeller Foundation’s Global Vaccine Initiative’s approach to supporting iterative, country-driven efforts to increase demand for vaccination. This approach simultaneously addresses barriers to vaccination—such as access, trust, and information—that have been consistently underestimated and misunderstood, while leveraging digital and data tools to drive more effective and proactive vaccine interventions.

Digital Square will work collaboratively with the Department of Disease Control at Thailand’s Ministry of Public Health through investment by The Rockefeller Foundation to support expanded outreach to underserved communities in Thailand’s Narathiwat Province through hyper-local messages to improve routine immunization.